About Magnolia

Magnolia is a Waco, Texas-based company founded by Chip and Joanna Gaines. For Chip and Jo, what started in 2003 as a 600-square-foot boutique has since evolved into a national home and lifestyle brand spanning retail, food, vacation rental properties, a quarterly lifestyle magazine, New York Times bestselling books, design, real estate, a television network, and a boutique hotel in downtown Waco. Magnolia Market at the Silos, the brand’s shopping and lifestyle complex that spans two blocks of Waco’s downtown, with more than 1M annual visitors.