The Silos are the backdrop for a variety of events hosted by Magnolia throughout the year. With a big green lawn and lawn games, food trucks, and an outdoor stage, the Silos are a fun place for the whole family to gather for concerts, vendor fairs, seasonal activities and more.
Silobration
Silobration is Magnolia’s annual homecoming event in Waco, Texas featuring a vendor fair, events with Chip and Joanna Gaines, live music, daytime activities, and more.
Featured in Texas Monthly, House Beautiful, Country Living Magazine, Delish, Parade, and more.
Contributions: 360-degree campaign strategy • integrated campaign planning • brief writing • audience analysis
Spring at the Silos
During Spring at the Silos, the grounds of the Magnolia Market are transformed into a festive and vibrant space with various activities, including live music performances, artisan vendor booths, food trucks, garden tours, and family-friendly entertainment. Attendees can explore and shop at the market, which features a wide array of home decor, unique gifts, apparel, and other items curated by Chip and Joanna Gaines.
Featured in People Magazine, D Magazine, Business Insider and more.
Contributions: 360-degree campaign strategy • integrated campaign planning • brief writing • audience analysis
Silo District Marathon
The Silo District Marathon was an annual running event organized by Chip and Joanna Gaines' Magnolia brand in Waco, Texas. This marathon aimed to bring together running enthusiasts and participants from various backgrounds to experience the vibrant culture of Waco while promoting fitness and community engagement.
Featured in Men's Health, Runner's World, Women's Running, People Magazine, Country Living and more.
Contributions: 360-degree campaign strategy • integrated campaign planning • brief writing • audience analysis
Christmas at the Silos
During Christmas at the Silos, the Magnolia Market is adorned with holiday decorations, lights, and seasonal displays, creating a magical atmosphere. Visitors can enjoy a variety of holiday-themed activities, such as shopping for unique gifts, handmade crafts, home decor, and specialty items offered by vendors curated by Magnolia.
Contributions: 360-degree campaign strategy • integrated campaign planning • brief writing • audience analysis
