A quick and budget-friendly mini home renovation led by Joanna Gaines intended to inspire and educate guests with simple ways to transform their spaces, allowing Magnolia Market to showcase its retail collection in a new way while also providing content for Magnolia Network.
Featured in Architectural Digest, Elle Decor, Homes & Gardens, Apartment Therapy, House Beautiful, and more.
Contributions: 360-degree campaign strategy • integrated campaign planning • brief writing • audience analysis
Brand Strategy – Lindsey Patterson
Creative Directors – Whitney Kaufhold, Laura Rieland
Art Director – Joy Gallagher
Senior Designer – Daniel Hagemann
Senior Writer – Hayley Zielke
Creative Directors – Whitney Kaufhold, Laura Rieland
Art Director – Joy Gallagher
Senior Designer – Daniel Hagemann
Senior Writer – Hayley Zielke
